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Our Story

By means of the choices we make every day, we've put ourselves on a path that is likely to mean compromise for future generations. We don't think that's a legacy anyone wants to leave.

We want to help build a new way of doing things and we think that sport has a role to play in this transformation. This is why Litefoot exists.

Sport cuts a direct track to the hearts of billions all around the world - people listen to sports heroes. By means of the leadership of our heroes here in New Zealand, their personal commitment and the sports-led initiatives that we've created, we think many New Zealanders will follow in their footsteps.

Personal action may not be the silver bullet that will take us off the path that we have set in motion, but right now it's the best option we have.

If all of us do a little, together we'll achieve a lot.